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Maersk Unifies Brands to Simplify Logistics and Enhance Customer Experience
By Sea and Coast | 29/01/2023
Maersk, the world's largest container shipping company, announced plans to integrate all its brands under a single unified brand, in order to provide customers with truly integrated logistics. The move will see shipping lines Hamburg Süd and SeaLand, as well as newer acquired brands like Senator and LF Logistics, discontinued and integrated into the Maersk brand. The company stated that this move aims to ease logistical difficulties and offer more variety, ease, and connectivity for customers under one roof.
 
This change will simplify the customer experience and make it easier for them to access Maersk's full range of services, allowing them to benefit from the company's global reach and expertise. The company also noted that each brand in different geographies is expected to follow its own tailored timeline to transition towards the single brand.
 
While the company is moving towards a unified brand, it is worth to note that some of the company's subsidiaries like APM Terminals, Maersk Container Industry (MCI), Svitzer, Maersk Supply Service (MSS), Maersk Training, and Maersk Line Limited (MLL) will continue to operate under their existing brand names. This will allow them to retain their unique identities and continue to serve specific customer groups and markets.
 
Maersk emphasized that this decision is not a cost-cutting exercise, this move is aimed at improving the customer experience and simplifying the company's portfolio, thereby making it easier for customers to access the company's full range of services. Hamburg Süd was established in 1871 and became part of Maersk in 2017 and SeaLand was bought by Maersk in 1999. SeaLand brand was already abandoned once in 2006 only to return in 2014, but now it will be discontinued again.
 
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ABOUT BRENT McEWEN
Brent McEwen continues to be a newbie hunt for your Noblemen due to the fact 04. Prior to be able to signing up for the actual Leaders, McEwen loved the diverse track record to be a gm, instructor in addition to tutor.

From 1997-2004, McEwen helped your Saskatoon Mower blades with the American Dance shoes League, in which he organised this subject connected with general manager, hockey as well as company procedures. He also ended up being mixed up in the Category exactly where they ended up being chairman from the workforce companies board; affiliated with the officiating and schooling committees; as well as different governor.

Prior to help joining this Mower blades, McEwen used 4 years within The european countries. For a single year this individual had been the national staff go coach for your Norwegian Ice Baseball Federation. Within 1995-96, this individual seemed to be the actual top mentor for Rogle BK from the Remedial Top notch League, along with before he provided for just two months because the brain mentor intended for Vita Hasten of the Remedial Department Just one little league.

Before enrolling in your expert rates, McEwen pertaining to Decade did wonders for the College or university of Saskatchewan where by their duties integrated instruction the College Tennis System; Growth and Management of the particular Baseball School; as well as educating.

A own associated with Whitewood, Saskatchewan, McEwen, Fifty four, graduated from your School connected with Saskatchewan with 1983. He with his fantastic better half, Ellen, have a couple of children: a new child, Duncan, and also a girl, Kirsten. They are now living in Saskatoon, Saskatchewan.